After watching the commercial, answer the following questions...
1. What do you think are the equipment used to produce this media?
(example: sound recorder - for the audio effects ...)
2. What techniques are used to produce this video?
(example: Colour, Size, Creative Language, othes..)
3. What is the purpose of this video?
(What is this media trying to sell you?)
4. Who do think this video is intended for?
(Which group of the population is this for and how do you know it is for them...)
5. What values do you think the video is conveying?
(This is asking for your evaluation of the video, whether the video is effective. If it is/is not effective, state your reasons? Is there any dangers when this video is broadcasted to the public? etc...)
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1)The equipment used to do so are sound recorders and other sound editing tools(for the audios and the sound editing)and cameras,video recorders, Photoshop(for the videos recording and the editing).
ReplyDelete2)The colours used in the video is generally bright and colourful, so therefore, it gives us the light-hearted mood. The fact that a baby is driving the car in the video is also a irony. This is as we all know that babies cannot drive yet it was shown in the video that the baby could drive,and even with ease. This is therefore, trying to tell us that the car is so good that even babies can drive with ease.
3)It is trying to tell us that the car is worth buying as the specifications of the car is of such high quality that even babies who do not even know the basis of driving,can drive with ease with the new Hyundai car and the car can also cause people to turn heads(as seen in the video) as it allows even a baby, to drive it smoothly.
4)This video is intended for those with large families as it was shown in the video that the car is very big and can easily provide ample space for a family. The baby also back-up the idea as a baby is the youngest of the family and even him is seen to be enjoying the ride and driving it happily, thus telling us that everyone in the family will enjoy it.
5) It is trying to tell us that we should give our best to the family by driving them in the Hyundai car as this would make them happy (as seen from the baby’s (boy) face in the video). I think the video is effective as it conveys to me that having a happy family is important and therefore keeping them happy is also important by showing how much fun and joy the baby is experiencing through driving the car. It has also brilliantly use the baby as it uses the fact that he is cute and that babies are hard to please ,but the car has done to please him, thus appealing to people that the car can even please those who are most difficult to. There would not be too much danger as the video is generally audience-friendly, but if I were to pick on it, I would think that younger children might imitate the baby driving and thus might cause a little trouble as I do not think the legs of babies are long enough to reach the oil pedals.
by samweeleong,2-3,(33)
1)The equipments are cameras,image editing software,video editing software and audio recording equipment.
ReplyDelete2)The colours are light and pastel which lighten the mood.The ad is shot in soft focus.The SUV is Silver/White which gives it a sort of elegant yet sporty look.As the baby leaves the house he spins the keys on his finger.This makes the baby appear mature.
3)The main purpose of the video is to market the Hyundai Sante Fe.It also mocks the manufacturers of the baby cot as it makes the cots look easy to escape from.
4)This ad is intended for young people from large families and newly married couples who are wanting to buy a car.It lets viewers know that the car has a lot of space because there is space even for something as big as a surfboard!
5)The commercial is about 75% successful.This is because it only states some features of the car's performance.It does not state the SUV’s safety rating etc.Could they be hiding something?But still, I would give this ad points for creativity because they portrayed that even the baby could drive the car which is very humourous!On a more serious note this could send out a wrong message to young children as they would think that it is ok to drive a car.
Chris 2-3
add on to my qn 5 ans.The ad captures the viewer's attention by making the scenes constantly change
ReplyDeleteThis comment has been removed by the author.
ReplyDelete1)Some equipment that are used to produce this media are the Photoshop, videos editor, DVD and sound recorder.
ReplyDelete2)I think that they used a creative ways to produce this video and the video also used a good colour. It is very ironic that a small child like this will do this kind of dangerous things like driving a car. We can only have a car license when we reach a certain age of 16 years old. The baby was also waving to other people while driving and this is already very hard for an adults and it is very impossible that the small child can do so. The colour that they used is very comfortable, make people think that the child enjoys driving and it will be fine if children drive.It also lightens up the mood too.
3)I think that the purposes of this video are too encourage us to buy Hyundai car. You will be ease, any place that you want go, you can go because their slogan is “drive your own way”. If u buy this car, you can go anywhere you like. It says that this car can drive easily because even a small child can drive it.
4)I think it is intended for the any families because this car is six seater car or a family car. The adults that have children mostly have their own family and they also need a car that the children like because a lot of parents care about their children a lot. The child in the video enjoys the driving car and the rest of the children will have a higher possibility that they will like that car too.
5)I think that this video is quite effective because we easily conclude that the video want to tell us that this video is suitable even for the small children and they cannot wait to sit that car. I can also conclude that children like that can very much too and this encourages the parents that have children to buy this car. However, there are still dangers when this video is broadcasted to the public, the children will think that they can drive the car too and will also take their parent’s car to take it out. It will be really dangerous if they try to drive a car and I think they should warned the children not to try it out at home.
Ong qiufeng (12)
Class: 2-3
1) Equipments used are Photoshop,video editor, video camera and sound recorder.
ReplyDelete2)They used bright colours, cheerful music to give us a feeling of happiness as the video showed that they are going to the beach which is usually a happy day. The background is a nice and sunny day, just right for the commercial. A baby driving a car is very irony in this commercial, there is a part when a man looked shocked when he see the baby driving the car and the driving moves were quite impressive.
3)This commercial purpose is to sell this brand of car by saying that anyone could drive it to anywhere to have fun. Something like when you drive this car, you can go anywhere where is fun and nice. And it is a very simple car, so easy that even a child can drive it.
4)It is intended for families as it is the right size for family to sit together and the commercial also showed places where usually the families will go to have their outing and such so most probably families will like that car.
5)It is quite effective as they manage to satisfy the requirements for the family car like based on what the car showed have for the family, or how big it is. But the only problem is that they are showing a baby driving a car which may influences children to do that to since it is 'safe'. So the commercial should think about the safety of children when showing it.
Chua Wan Qi (2) ^^
This comment has been removed by the author.
ReplyDelete1) I think the equipments used to produce this media are photoshop, video editor, video Camera and sound recorder.
ReplyDelete2) The colours used in the video is quite light making people feel that driving this car would be very comfortable. This video is also rather ironic as a baby should not be able to drive a car so smoothly as even some adults have problems driving the car and they will need to concentrate very hard while the baby still can look around and wave to people. The music also sounds very cheerful, thus creating a happy mood. Also, there is a part where the word 'wind' was sang a few times and the baby in the car was also looking out the window and feeling the wind.
3) It is trying to tell us that this car is worth buying. The baby looks very comfortable sitting in the car and showed no fear of getting into a car accident which shows that the car is comfortable and safe to drive. It also shows how attractive the car is even the baby climbs out of his cot just to drive the car and people on the streets turn around to look at the car too.
4) I think that this video is intended for families who likes to travel around as the seats at the back looks big enough for a family to fit into. The video also shows that the car had no problem traveling even on sand, which is quite suitable for families who like to travel around. Also, there seems to be a lot of space at the back of the car to put luggage or other things as in the video, they can even fit a really big surf board inside.
5) I think that the video is quite effective as we can easily see what the video is trying to tell us about the car. As it is quite ironic, humorous and the colour is comfortable and soothing, it would make people attracted to it and stay on the channel longer to finish watching the video and leave a deep impression on the video. The dangers of this video is that if young children watch it, they might try to imitate the baby in the video and try to climb out of their cot, thus getting hurt. They might also want to try to drive the car and therefore might cause their parents some trouble if they bring them out in a car.
Ng Xiao Hui (10)
1.The equipment used to produce this media is a sound recorder to put audio,sound effects into the video , photoshop and video cameras ,to edit certain parts of it .
ReplyDelete2.Throughout the whole advertisement,the colours are mostly bright so the advertisement is trying to give the a audience a joyous mood about it. A baby driving a car makes people laugh for it is a ironic thing.Babies are too small to even drive a car .Even in the advertisement , the man holding his baby was shocked to see the baby driving the car and even waving to them .This advertistment is trying to tell that even somebody as small as the baby could drive that car as if the car is such a good car.
3.The video trying to tell us that the car is so good that babies,who do not have any education yet he can already drive the car like a professional.They are trying to sell that that such a high quality car you absoulutely have to have that car.
4.This video is intended to aim at those who have large families for the car can sit more than 5 people which benifits large families for it they were to take a 4 sitter,they would feel uncomfortable.Parents care for their children a lot so in the video,it is seen that the baby enjoys driving the car so once parents see this video,they might think that their children would like it too.
5.It is trying to convey that comfort and safety is the most important when having a car.It is also trying to tell us that family matters always come first.Every single video has its pros and cons.So this video is both effective and not effective at the same time.It is effective as it is telling audience that children would love to sit on this car so this car would be a suitable choice for families.This can be some form of family bond so they are also telling that family bonds are important.It is not effective as since the video shows a baby driving a car,some kids,after they have watched the video might think that if a baby could drive,so can they.This type of things might lead to more car accidents.It also does not tell us about whether it is a environmentally friendly car, a car that saves fuel consumption and other factors like that.Some people would also just think that this video is just a joke and would not take in consideration on buying it seriously.
Oh Shin Yun (11)
1) The equipments used to produce this media are audio recorders, video cameras and Photoshop software.
ReplyDelete2) Light colours are being used in the video and therefore it gives us a happy mood. The baby is also used as a technique to attract the viewers’ attraction as he is very “cute” and in the commercial he is driving a car, which is odd as only adults can drive cars. The baby driving the car tells us that the car is easy to control that even babies can drive the car. In the commercial, it is seen that the baby stops for a hitchhiker and this tells us that the car is spacious and therefore can afford to let others hitchhike. Also, the baby is also shown changing gears, which tells us that the car uses an automatic transmission. Near the end of the end of the commercial the baby drives on the beach, which means that the car can drive on different surfaces, be it on the road or on the beach. The baby then takes out a surfboard and goes surfing, while the girl sits at the boot of the car watching the boy. This tells the viewers that the car has a large boot which can store a lot of things.
3) The purpose of this video is to attract the viewers’ attention to buy the new Hyundai car, which is spacious and easy to control.
4) The video is intended for large families or those beginners who are thinking of driving and buying a new car. This Hyundai commercial is intended for them because large families need spacious cars to drive the whole family, and beginners need cars that are easy to control or else they will have difficulty driving the car.
5) I think that this commercial is not so effective, as when I saw the commercial for the first time, I could not really figure out what was the commercial’s purpose. I think that the only danger is that when young children watches this commercial, they would want to drive a car just like the baby in the commercial.
Lim Wai Lun (24)
1) The equipments used in this media are video camaras, sound recorders, photoshop, video editing, video and other electronic equipment like a large fan.
ReplyDelete2)The colours in the advertisement is bright but they are pastel colours which are not too striking for the eye. It also shows that driving the car would be comfortable and it would be with ease. The cheerful music also gives us a happy feeling when driving the car. It is also ironic because normally it would be adults driving a car and not a baby driving a car as they are young and they would not be able to reach the oil pedal. The people who saw the baby driving the car was also shocked by it.
3) The advertisement is telling us that the car is so easy to drive that even a baby can do it. The way the baby was able to wave to the man at the roadside also shows how easy it is to control the car as even adults have problems driving the car and taking the driving test a few times when they failed. The baby drove onto the sandy beach and that showed that the car can be driven on many different surfaces. At the beach, the baby boy took out a surfing board and that showed that the car is very spacious that even the long surfing boared can fit in. The baby was even laughing while driving the car and that shows that while you are drving the car, you will enjoy it and drive it with ease.
4) The car is intended for families that are bigger or for people who loves bigger cars because the surf board could fit in, that means more people can be seated into the car and the car can put more things even though there are many people seating in it. It also can be for beginners who does not know how to drive a car as the baby drove the car with ease and still smiled.
5)I think the commercial is effective because of the colour, music and the video itself. The baby attracts the attention of the viewers as the baby is cute and tries the make the viewers finish watching this commercial before changing channels or turning off the television. I think this commercial is dangerious because children might learn from it and climb out of the baby bed and would want to drive the car like the baby in the commercial. It might let the child think that it is okay to drive a car as this age and it would be perfectly safe like the baby in the commercial.
Joey Teo (14)
1)I think some of the equipment use to produce this media product is the computer to edit the video via a software, sound recorder to add in the necessary words into the video to attract consumers to but the Hyundai car, Photoshop like the green screen which is used to change the back ground of a photo or a video and a video camera which is used to film it.
ReplyDelete2)The sound effects for eg: the back ground music makes the person watching the video feel carefree and light,the lyrics in the video is the wayward wind, the restless wind shows how the child wants to get out of the crib and drive the Hyundai car outside of the house which he did later.The tone of the singer is very light and smooth thus showing the light mood when the consumer uses the car like the baby in the car.It emmphasis greatly on the smile of the baby when he is driving the car and the other adults amazement when they saw the car.The video is trying to convey the message through the baby and the carthat is is so comfortable to drive and sit in that the baby dare to sneak out of the house just to drive the car thus conveying that Hyundai is worth the risk of sneaking out.
3)The video commercial is trying to say there are so many advantages of buying that car.
4)This video target parents, in the commercial it shows that the two toddlers enjoy the ride to the beach very much as they were laughing and giggling,the last few seconds of the commercial there is a phrase Hyundai drive your way thus revealing that whichever way you drive it will be an enjoyable ride/trip.
5)This commercial has an effective way in showing that the advantages of the Hyundai car which promotes safety yet enjoyable ride.Its not very effective as the points in the commercial are not able to convey its motive clear enough if the audience watch it just one time they might not be able to get the main idea of what the commercial is talking about.The commercial should not be broadcasted as it shows that a baby can drive a car without parents supervison just by stealing the car keys and it shows a female baby hitchhiking then going into the Hyundai car this two actions might influence other children which follow the example and copy the actor and actress.If the unfortunat child steal the car keys and try to drive the car alone he/she might get into an accident while if the children follow the actress they might be kidnapped by strangers who demand a ranson thus I think this commercial should not be broadcast on television lest the children learn the wrong things.
Tan Hong Liang (35) 2/3
This comment has been removed by the author.
ReplyDeleteI think the equipments used to produce this advertisements. Are photo shop, high quality video cameras, voice recorder. They used a type of cheerful and happy and relaxing background music. They also used children to make it look like a family car, and to make it look happy. They also used light colours to make look everything really happy. With all the people and children smiling and laughing, it calms people and make them happy. This advertisement is trying to sell us the hyundai car. They are trying to convey this message that the car is very safe and easy to use that even babies can drive that car. I think that this advertisements are to family members. Like dad and moms with a big family. Because the car is big and it can contain alot of people. and that the car is very easy to use, so it won't be of any problem. The advertisement is trying to make people think that the Hyundai car is really safe and nice and yet big. It is also trying to say that the car is really safe. The dangers of this advertisement is that if babies see this advertisements, they may get the wrong idea and think that they themselves can drive. And steal their parents cars.The children may get into accidents and some of them may land into trouble
ReplyDeleteJeroemy ng, 27, 2/3
1. I think sound recorder is used for the audio effects, background music. Also, I think some equipment is used to edit a driver as baby as babies are unable to drive cars and in the video, they do not look like driving in real life. Video cameras are used to take the video and I guess photoshop is one of the software that is used to edit this video, thus making it more attractive.
ReplyDelete2. They used bright colours at the background, as if it is something holy and nice, thus also attracts people’s view. The size of the car in the advertisement is bigger than the car beside it when the baby is driving it on the road. This may give some kind of expression that their car is more epic and better than the others. Also, this advertisement is ironic that baby actually can drive a car. In the advertisement, even people on the street look shocked when they saw the baby waving at them while driving. This also gives expression that the car is easy to drive for anybody.
3. The purpose of this video is to advertise about their car product and to attract people to buy their product by giving some kind of expression in the advertisement to tell that their product is convenient and better than other companies’ products.
4. Of course, the advertisement cannot be intended for the babies as they are too young to drive cars and it is illegal. After watching the advertisement, I guess the video is intended for adults who are not good in driving or who are just going to start driving. It is because the advertisement is giving kind of thought that their car product is easy to drive as even a baby can drive it without much efforts. Also, I guess this advertisement is intended for young couples who are going to drive as near the ending of the advertisement, there are babies, one boy and one girl, whom represent a pair of couples. Thus, this gives thought that their car product can be useful to them.
5. I guess this video is quite useful in a way but also can be bad. As the advertisement is using ironic scenes to attract people’s attention so to advertise their car product. However, it can be bad as young children who are very naughty or playful may follow and try to drive car after watching the advertisement, thus it may leads to accident and it may bring pandemonium to the people.
Done by: Lee Min Young(22)
Class: 2-3
1)Personally, i think that the equipments used in the advertisments are some photoshop software, Hyundai car and a camera.
ReplyDelete2)The colours used in the video are mostly bright and colourful, so therefore, it does not make us panic or worry about what would happen to the child but rather allows to relax and watch on. The fact that a baby driving the car is eyecatching and would attract people to watch on.
3)personally i think that that car is worth buying as the specifications of the car is simple to use as even babies who do not even know the basis of driving,can drive with ease with the Hyundai car.
4)It is intended for families as it is the right size for family to sit together and the commercial also showed places where usually the families will go to have their outing and such so most probably families will like that car.
5)I think that this video is quite effective because we easily conclude that the video want to tell us that this video is suitable even for the small children and they cannot wait to sit that car. I can also conclude that children like that can very much too and this encourages the parents that have children to buy this car. However, there are still dangers when this video is broadcasted to the public, the children will think that they can drive the car too and will also take their parent’s car to take it out. It will be really dangerous if they try to drive a car and I think they should warned the children not to try it out at home.
sorry...forgot to add:
ReplyDeleteLee Wei Jian(23) 2-3
1. The equipments used are : Video camera for filming of background, sound recorder for the sound effects, computer with photoshop to edit the images.
ReplyDelete2. The colour of the whole video is bright and I'm sure that many people will be attracted by bright colours instead of dull colours. The size of the car is bigger than the rest of the cars on the road as it is the centre of attention and the other cars, as compared to the one the baby is "driving", is inferior than the advertised car. This shows that the advertised car is a very attractive car. The sound behind is quite soothing and people will like it when they are listening to it and carry on watching the video. They used a baby to advertise for a car because it will attract peoples' attention. People may wonder, how can a baby drive a car? This will arouse their suspicion and make them want to know more about the video. The baby also looked relaxed while driving the car and it shows that the car is easily functioned that even a baby can handle it. Thus, I can say that the car is functioned easily that everyone of all ages can drive it, making people want to buy the car more.
3. The media is trying to advertise for the car by using a baby as a centre of attention. A baby is uneducated and have not went for a driving test, but still, he can drive properly. This conveys a message that says, everyone of all ages are able to drive a car regardless of what. You can relax while driving if you buy this car and it is easy to handle even for beginners. So, this video is trying to say the car is easy to drive and wants people to buy it.
4. Though they want to attract adults to buy it, they used a baby because they are trying to say that even a baby can drive easily, let alone an adult. An adult should have studied more as compared to the baby who is totally uneducated. Adults should have already went for driving test before buying a car, so driving a car will be much more easier than the baby who's driving. Obviously the video is not trying to attract kids to buy but instead the adult because in reality, none of underaged people would drive in Singapore, only for those adults that can drive. They used a baby as a focus as it will really attract the adults' attention more. The size of the car also shows that it is for families to drive as it can occupy alot of people, so I can say that this car is invented for the sake of the adults.
5. There are pros and cons in this video. The pros are, the baby can attract alot of peoples' attention as baby do not drive cars, and people will want to watch what happen in the end. The commercial is made like a comedy (somehow) as it will attract people attention again, and adults who sees it would have the temptation to buy it as the car looks like it is easy to handle and the size is just right for a family.
However, the cons are, children who watched the commerical might be influenced and think that it is cool for the kids to drive on the streets and may start doing the real thing. However, this is not real, but photoshopped, and the kids might think that it is easy for the kids to drive. If they really do try it, they might get into serious car accidents that leads to serious injuries, or even deaths. The kids are easily attracted to such commercials as they see someone of their age doing something they have never tried in their life, and may want to have a taste of it. So, this video causes harm to the kids out there.
Lee Le Yuan (7), 2-3.
1) I think equipments used are sound recorders, green screens, editing softwares (such as Photoshop) and video cameras.
ReplyDelete2) Bright colours are used. The bright colours can attract people watching the advertisement. The differential in size also plays a big part of the advertisement as the baby is small and the car is quite huge in size. This adds irony to the video and can get people talking about it. So, basically, this video attracts a lot of attention.
3) The video is trying to advertise the car. With the baby driving, it shows how easy driving the car can be and its depicting that anyone can drive it as it's easy to use.
4) This video is intended for adults who are looking to buy a car... It's targets are also adults who have a family as it is a luxurious car with space. It can also be appealing to those people who uses cars to move on bumpy roads cause in the video, the car can pass through bumpy roads with no problems.
5) I think that this video is showing a bad thing with the baby driving the car. Young children who watched the video will maybe misinterpret the video and start to think that children can drive and would try it out. This would obviously be dangerous as it will cause mayhem if children do drive.
Muhd Aiman (26) 2-3
1]basically,the equipments used is the basics items such as a video recorder,sound recorder,softwares such as photoshop and others.
ReplyDelete2]the people making the video did not just think that colours will attract people.its common sense.people always say bright colours attract attention.but i just think that the individual has the right to choose what colours he would be attracted to.for example.a gothic person would be attracted to a very dark colour such as black or others.now,back to the topic,the director was clever enough to use a toddler as the main character in this commercial hence attracrting people.
3]i think the media is trying to tell us that the car they are advertising seems easy to drive.i say this because a toddler or a baby wouldnt even know how to drive.in fact they wouldnt even understand the driving manual hence making it look ironic
4]i think this advertisement is meant for those who has a large family so buying this car will suffice the space needed.maybe this car is easy to drive too.
5]i think this video is obviously safe for viewing as it will not bring any harm or dangers.
1) From the video, i can say that equipments such as video cameras, sound recorders and mikes are used. Techniques such as photoshop are used to make the object blend in with the background.
ReplyDelete2) Creative language is used as in the video, a baby at the age of around months year old was able to drive this specific car. This causes a huge impact as in reality, babies are not suitable or able to frive a car. This creates a first impression of body language to the people that "Even the babies can drive so smoothly, this car is so good."
Bright colour and "happy" music are used in this video. This effect results in the video being very optimistic and makes the ending of the video wherelise the babies went to the West Coast to have a surf and see the sunset very warming.The people who created this whole video commercial are smart and think out of the box and easy to understand. Unlike other car commercials, they uses sacarsam to bring out the main idea about their product,which will result in people not understanding the whole video clearly. This,however, is straight-foward and does brings laughter and smile to the audience,which is effective.
3)I think the whole point of this video is clearly to promote their product. However, they have much more point to deliver to the audience. Firstly, the video is trying to tell us that their car is smooth and fast. Shown in 0.16 to 0.20. The car was overtaking another car in a very smooth and swift way. Thus, this video deliver the point of that their car is smooth and fast which is popular among the adults in this generation. The video is also trying to deliver to us that this car is easy-ready to go type,which means that the car is simple to use that such a toddler/baby was able to drive the car,without looking much at the wheels which seems like it has auto-pilot which is truely high-tech. It also shows that this car is magnificently the best one out yet as it would allow the men to attract the ladies shown in the video. This certainly will attract the men as with this car, they are able to attract the girls, hence the car is a great tool for cassanovas.
4)This video is intented for the growing adults as it was stated that in the new generation which was refering to the growing males/females who are intending to get a car. The video also brought up a message that "The babies are driving it,so must you" Well let me emphasise on the word 'must'. This word brings a strong effect onto the growing adults that this car is perfect for them as even the babies could smoothly drive this car.
5)This video can be counted as a effective one but might lure dangers too. Let me state the good reasons first.This video really make a great job in bringing out the point in such a funny way and straightfoward. This task is tough as much thoughts has to be ran through to manage this whole video out. It also brings out a certain effect that i cannot really explain in details. Briefly,it is a feeling that would seriously lures to buy this as it is such a perfect car with the gears and the number of seatings allowing me to drive out in a family outing or someone special. In overall, this video is effective and good. However,this video would affect the babies/videos who are actually seeing this commercial would be influenced to be 'naughty' as they would be climbing out their 4-walls and take the keys of their own parents to drive their cars. This is serious as it would result in accidents,injuries or death. Babies/toddlers minds are tempted to try out new stuffs as in their age, their mind are always very curious. So in overall,this video is very good but might lure troubles.
David S.Z.X (32)
1] Equipments video cameras, sound recorders, editing software [Photoshop], video editing, and other items so as to make the video more outstanding.
ReplyDelete2] In this video, they use bright colours and along with the cheerful music at the background in allow people to smooth down their mind so that they would not be shocked by the fact that the baby is driving the car. This causes a huge impact in real life as baby only a few months old usually can only crawl around by in this video the baby not only is able to drive the car but also able to surf hence it somehow show us that this is such a good car that even baby can drive it at ease. The people which design this advertisement have a very unique way of attracting the attention of the audience as they uses a variety of different ideas to bring out the fact that the car is good, things such as excellent driving skills, being able to spin the key on one finger and many others make the baby look as if it is mature instead of the normal childish look they have hence this video is able to bring lots of fun and laughter to their audience.
3] I think that the purpose of this video is to show that this Hyundai car is worth buying and deserve every single cent we paid for. With the baby as the driver it shows us that this car not only good properties but also smooth in driving hence the baby is able to drive the car without any difficulty.
4] This video is intended for those with families as it was shown in the video that the car is very spacious hence it provides ample space for a family. The video also shows that if a baby is enjoying driving the car so much, it also shows that we should also have the same amount of enjoyment as the baby thus it persuade us that this is indeed a excellent car which is able to suit the needs of families with a large amount of people.
5] I think that the video is effective as it suit all the function and needs to be a family car. The video bring out the good functions of the car like smooth driving, humorous images and so on hence it shows that the car is of high quality thus it would not harm any of the people inside. Humorous scenes also tells us that this car will be well like by the families as even the baby enjoy the ride in the car so much and become the most immature person in the family, the things he like should also be well liked by the others. Hence in all it shows that this Hyundai car is a perfect car which suits all the family needs.
1: I think that the equipment used to produce this commercial are sound recorders, video cameras, microphone, picture editing programs like Adobe Photoshop and green screens.
ReplyDelete2: I think that one of the techniques used in the video is irony as a young baby could not drive a car as it is not of the legal age and plus a baby is so short so it’s legs can’t even touch the pedal so it is totally impossible for the baby to drive the car. Another technique used is the bright colors and it let people have a generally light feeling and brings out the coolness in the baby.
3: The purpose of this advertisement is to promote the Hyundai car and also point out its good points.
4: This advertisement are targeting drivers to buy the car and especially those with big family and those that always goes on family outing as it is a big seven sitter car.
5: I think that this video is trying to say that the car is so easy to drive that even a baby knows how to drive. This video is also trying to promote family togetherness as it is a big car suitable for a big family and people now a day tend to neglect their families because of work. I think that this video is quite a success as it really brings out the point that the car is easy to drive but it also have some flaws as a family car should have many people but in the car there’s only the baby and the girl he picked of the road. When this video is shown to the public, some people might be influence by the things in the video like some other young kids may really go and drive a car as baby’s normally just mimic what they see so there are also risks of showing this advertisement to the public.
Ng Ying Kai (30)
2-3
1) A video camera is used and a sound recorder is used to record sound effects.
ReplyDelete2)The colours used in the in the video is bright,it gives people the a light happy mood. This video is showing that the car is so easy to drive that even babies can drive the car
3) The media is trying to sell the new Hyundai car and its abilities. Even babies who don't know how to drive can drive the car.
4) The video is intended for people who are looking for cars and they have a big family
5)As this commercial is used to promote a family car, I think they are trying to get people to spend more time with their family. However, when babies watch this commercial, they might be influenced to become naughty and misbehave.
1)I think equipments used are - video cameras(to film the actions of the small kid), sound editing programmes(to put songs to capture the viewers' attention and they might think that the song used is relaxing and nice to listen while watching the commercial), Photoshop (to edit the pictures)
ReplyDelete2)The colours used in the commercial is rather contrasting and bright so that the audience can be enlightened in a happy mood. Cheerful and happy songs were used in the commercial, this tells the viewers it is a rather bight and happy commercial as you do not see slow and dull songs be used in a cheerful commercial. The commercial also tried to make it memorable for people to remember this funny commercial by using an irony. Which is to use a baby to promote this car. As we all know that baby cannot drive a car but we will take it as the baby is cute and adorable. This is a smart way of attracting viewers' attention.
3)The purpose of the commercial is to persuade us to buy this car, Hyundai Sante Fe. As even a baby can drive the car, thus showing that the car is easy to drive and it is worth buying. The commercial also showed that the people walking on the street were fascinated when they saw the baby driving the car. From this, Hyundai company is telling us that if you drive that car, they guarantee you people will also be fascinated when you are driving the car. Thus, the commercial is once again telling us that the car is really worth buying.
4)I think this video is for big families. The car have such a big space for a surfing board, this means that it can carry a lot of people inside.Although this car can carry a lot of people, the commercial shows that it is smooth when driving. It let viewers think that it is a worth buying car if they have a big family.
5)From this video, I think it is effective but it has some disadvantages. This video is telling us that the Hyundai car in the commercial is worth buying. From the commercial, I can infer that this car is easy to drive as they compared to viewers that even babies have no problems driving the car. As I mentioned before, even people in the streets were fascinated when the baby was driving the car. Comparing this to our daily lives, people will be fascinated to see us driving the Hyundai Sante Fe. The car can also carry a lot of people, especially for big families. This shows that being together with our family is important, Hyundai designed a car with big spaces for big families. This commercial conveys "Family values" in it. This commercial is also very straight forward and the viewer will easily tell what the commercial is telling us with the help of irony(baby driving a car, even without license) and also cute images of the baby. The danger from this commercial is that babies are not allowed to drive and it is dangerous, especially when the baby sticks his head out of the window while driving! This is a very dangerous act, their head might get injured. Also, if small kids or babies would to see this commercial, they would ape imitate the baby to climb out of the cradle and they might injured themselves. They might even learn the baby to drive the car. Overall, I still think that it is an effective commercial for the viewers to enjoy.
Pang Yi Ler Eddy 2/3 (32)
1. Photoshop, video editer,sound editer and sound recorder are used to produce this media.
ReplyDelete2.The colours used are mostly bright,which gives people a very cheerful and happy feeling.The size of the child is contrasting to the size of the car.This shows that the car is very easily controlled,so easy that even a child would be able to control it easily without any trouble. The actions of the toddler also makes him more mature, instead of like how a toddler should. The child driving the car also shows that nothing is impossible,and anyone can be able to do anything they want to. There was also a man carrying a child at his back, which shows that the child had to rely on the man to move him from place to place, unlike the child driving,which he had control over where he wanted to go.
3.The video is trying to show that the car is suitable for the younger generation,and that they could be like adults. It is also trying to show that the car can be able to undergo any hard routes,which is suitable for young people as they are very active and sporty and would go to many places.
4.This video was intended for young people,as the main character of the video was a little child,and it was trying to exaggerate that young people would really be suitable for the child.It is able to brake and accelerate fast,and is able to survive through bumpy routes. It also had a girl,who attracted the little boy, and it is mostly teenagers who will be atrracted by each others.
5.This video is trying to tell us that things are made easier with that car,and it is able to bring happiness to people who are using that car.It is effective as it tells me that this car is able to meet up to the expectations of teenagers,and it shows some of the things that young people would do,or what will happen to them.
1）The equipments used to produce this media are Photoshop,video editor, video camera and sound recorder.
ReplyDelete2) In this video, bright colour and "happy" music are used. This effect results in the video being very optimistic and calm the audience's down. The creative part is that they used an irony inside. The fact is that baby is unable to drive a car but it was shown in the video. It will make the audience wonder if baby could really drive. Since baby is able to drive smoothly in the video, the audience might think that thry will not have any problems with they themselves driveing the car.
3) I think that the purpose of this video is to convince people to buy the Hyundai car as even the baby had no difficulties in driving the car, let alone an adult.
4) I think that the video is intended for large families as the car provide ample space for the families.
5)I think that the commercial is half efficient. Yes, the audience might be really convinced to buy the car. No, children watching the commercial might think that driveing a car is easy and might be influenced to take their parents' key to drive the car when they are not around.
1) the equipments evolved in this videos are probably Video Cameras, Photoshop and Sound Recorder. (example, the surfing part)
ReplyDelete2) Basically bright colors are involved in this video to make it seem more appealing and attractive to others. They also added the background music.A rather smooth and soothing music to add in the very relax mood throughout the whole process. They also made a very ironic part for the baby drives a car which is like don't know how much bigger than his own size. the best is he has no problem in the handling and can even manage to wave at people while driving.
3) i think the main purpose of this commercial is to promote one of their production. Their all NEW Hyundai Sante Fe.
4) Well to me, i think that the targeted audience of this commercial is the adults especially those with family. As only adults have the money to afford a car as they started to work. The car is also descripted as a very comfortable car after all babies are very easily irritated and for a baby to drive a car that might be very noisy or uncomfortable the baby would have bawled out long ago. So it means it is very comfy and suitable for children so those family orientated adults would look forward to it. That is why i think that they are the targeted audiences of this particular commercial.
5) Well i personally thinks that it is effective,persuasive enough. In short it means that it is all positive points, but i didn't mention that it is flawless. firstly that did great in recommending their car for family orientated adults as it is very comfy and easy to handle. As what the baby did in the car. By saying THE NEXT GENERATION already proves that its NEW and therefor they did great on this point too. from the video it shows that they went the beach for surfing it also can be taken as FAMILY OUTING. So all those are the positive points i spot in there. Now lets talk about the negative points i spot out from there. Well everybody knows that kids they have their own mindset and they like to think wild. Most of them loved cars and for me i dare to admit i loved cars too. And so what do u think those kids without a proper knowledge of advertisements targets and see this particular advertisement? he might copy what the kids does! which is very very dangerous its like playing with life. they might be thinking wow even a baby can drive car so why cant i? And copied what the baby does and 99% they will be involved in car accidents. So this might influence the kids thus giving them wrong information putting their life at risk. This is the negative point that i think of the video...
Low Wei Quan 2-3 (25)
1)the equipments use in taking the video is camera, photoshop and sound recorder
ReplyDelete2)the background music is a very cheery music, this allows the viewers mood to be enlightened, this serve a double purpose, 1st is the make the people happy so as to allow them to watch on happily and the 2nd purpose is to let people know that this is a humorous advertisement. the colours used at the backgournd is bright and they used a beach for one of the fliming places. this also makes the viewers feel happy. the humour makes the vierws interested in the advertisement. there is also an added ironry to make the vider more interesting.
i think the video is to tell us to buy the new hyundai car as since even a baby that cannot go to the toilet properly and needs diapers can even drive the car, it means the car is both safe and easy to drive. the fact that the grown man is looking at the car with amazement also can say that the car is a very good looking car(although the man may be suprised by the child). the way it drove on the beach shows the power of the car. so the advertisement shows that the car has a good engine.
4)i think the advertisement is for people who have big families and love to go exploring, as the car as shown can drive in many terrains, and the car is also a six seater with alot of space(shown when the long surfboard was taken out). family men or women may also consider buying this because of the safety, as mentioned above.
5)i think the commercial is a very good at conveying information, the ingenuous way of adding humor of using a baby is good as the baby of the age that is filming don't know much and does not have the energy to climb out of the cradle, so the babies are unable to copy the actions. the adults will also think about if they want the car and this advertisment would allow then to find their decisions
1) The equipments used are video editor, video camera, sound recorder, sound editor and photoshop.
ReplyDelete2) The colours in the video are bright and cheerful so that the audience will think that the car would make them cheerful when they see the car. The music is also cheerful which also represents the car. The most creative idea is the baby driving the car. The video shows that the car is so easy to drive that even babies can drive as we all know babies cannot even run properly. This means the car is easy to drive.
3) The purpose of the video is to show that the car is very easy to drive that even babies can drive and the car also makes people feel happy so the main purpose is to attract people to buy their car.
4) This video is intended for those people who just learn how to drive and people bad at driving a car. It is also intended for young couples as the baby fetchs another girl baby to go to the beach like a couple.
5) Yes. This video is efficient. The video would attract a lot of people to buy the car. But there are some dangers. The video show that the car is very easy to drive that some young children might think that they also can drive the car as it seems so easy in the video. This might results to young children who take the car keys and then drive the car and lead to a car accident. This video would also influence adults who think that this car is so easy to drive and anyhow drive the car which may lead to car accident.
Ong Ming Hao(31)
This comment has been removed by the author.
ReplyDelete1. The equipments evolved in this video are probably cameras using film and Photoshop (for basically everything).
ReplyDelete2. The colours used in the video are quite light as it will make people feel that driving this car would be very comfortable and not so ‘dead’. This video is also rather ironic as a baby, who is still in diapers, is able to drive such a big car smoothly when he is not even old enough to stop wearing his diapers. The music also sounds very cheerful, thus creating a happy mood. Also, there is a part where the word 'wind' was sang a few times in the song and the baby, following the mood, pokes his head out of the window to enjoy the breeze.
3. The main purpose of this commercial is to promote one of their all new Hyundai Santa Fe. As in the commercial, the little girl wanted to go to the West Coast, the car name was probably named after Santa Fe (actually Santa Fe Springs) in California which is part of the West Coast of USA, where the little girl wanted to go.
4. This video is intended for those with families, especially those with probably 7 in a family as the car seems to be spacious and even enough space for a ‘mini’ surfboard. This car could probably accommodate many people, maybe those with small families but with grandparents.
5. This video consists of good and bad points. The good points are that, the baby, was so energetic in getting up as he wanted to drive the car which means that the car is fun to drive in and can even attract a baby’s attention. The baby in the commercial attracted many people’s attention as babies do not drive cars. The commercial is made to attract people’s attention and to convince adults to buy it as the car looks like it is easy to handle and the size is just right for a normal sized family or even bigger.
However, the cons are that children who watch the commercial might be influenced and think that it is very easy to drive (as the baby does it so easily) and cool to drive on the streets thus may start doing the real thing. Then again, there are parents to stop the children from doing so and I doubt that Singapore children are really that stupid.
CARAMELLDANSEN is by Shanice Lee 2-3
ReplyDelete1) Some equipment used are the video camera to take the actual video, the sound recorder and sound editing tools to add in the audio effects, and video-editing softwares to cut and edit the video.
ReplyDelete2) The video attracts the user's attraction by using bright colours, and cheerful music, which gradually lightens up the audience's mood. The video is also rather ironic as it shows the baby driving a car, thus creating the thought that, the particular car was really remarkable to an extent that even babies could drive it easily.
3) The video is trying to tell us that the car that they're adveritising is comfortable and user-friendly. They are trying to tell us that the car is easy to use and hassle-free, and even babies with zero knowledge can drive it effortlessly.
4) The car is intended for two groups of people. First, it's families that need a bigger and comfortable car for their family. The video features a toddler, which would attract parents. This Hyundai commercial is intended for them because large families need spacious cars to drive the whole family around. Secondly, it also can be for beginners who are new to driving as the video shows the toddler driving the car with ease.
5) I think the video is effective, as the cute toddler drives our attention, and it really emphasizes on the features of the car, like it's space and user-friendly features. This would make people trust the product and want to buy it. However, it might convey a bad effect when children watch the commercial, they would also be tempted to try to drive their parents' cars.
Celeste Kee Qi, 2-3.
1) This video is being made using video camera for graphic effects, microphones for audio effects (big ones) and of course different computer software for CG effects.
ReplyDelete2) The techniques used to create this video are usually those CG effects. and those CG effects probably is being created using video editing by video the real adult doing those things and photograph babies different actions( takes very long time and needs thousands of pictures) then substitute the adult with baby actions. This is very long and hard procedure requires software able to do this subsisting effect without any flaw and times taken by the producer or director.
3)This video purpose is simply to tell people that their product is so easy to use that even babies also can know how to use it and the product is attractive that when it arrive , babies will even come out and drive.
4) This video is intended for family car user and first time driver. As it depicts the car as very easy to use so they trying to tell family car user and first time driver that this car you drive is easy and safe as the video depicts baby drive also will not get killed.
5) It is quite effective, as the baby driving car did give deep impression for those targeted groups of people.But somehow, if children saw this advertisement, probably this would give them also DEEP impression that they could drive car too and probably really try out how to drive car.
Tay Yu Xuan (37), 23
1) The equipments used are audio recorder, video recorder, audio editor, video editor, programmes for effects and of course some brains.
ReplyDelete2) The techniques used are, they use bright lights and effects in the video to attract peoples attention. They are using babies, as they are small in size and they are very cute. The fact that they are cute, is to attract the people attention too to the video, as it is very weird and ironic for a toddler to drive a car. They don't use creative languages, instead, they use music. This music sound very mighty. Therefore, this shows that they are trying to tell us that the car that is being advertised is very tremendous.
3)The purpose of this video is advertising a hyundai brand car. it is also telling us that the car is good and worth it to buy as the car can be drove anywhere, like beaches and etc. It is also telling us that the car is very comfortable as a baby is driving it with a smile, telling us that its comfortable as babies usually have problems adjusting themselfs in a car.
4)This tells us that the car that is being advertised is for big family as the car is big and the baby is enjoying the ride in the car. This tells us its appropriate for families with toddlers and families with alot of family members.
5) The adverstisement can be effective to big family. But in the other hand, it is also very dangerous as small children who watched this advertisements can be influence and may think that "if babies can drive this car, i can too"
Syazwan